The most typical types of agreements seen on the internet are those pertaining to the usage of a website or the purchase of a product or service. Both “click-wrap” and “browse-wrap” forms of agreement are in use here. Agreements where the user or buyer accepts the conditions by clicking a mouse are called “click-wrap agreements.” The most typical form of click-wrap agreement requires users to approve the terms and conditions by clicking a “I Accept” or “I Agree” button before they can read or access certain content on a website. Additionally, a “browse-wrap agreement” can be used to provide terms and conditions without requiring users to take any action to indicate approval of the terms. If you are looking for a professional website development company than you can contact Web Development India with talented team of website developers and web designers.

How can you, nevertheless, make sure the terms and conditions you set up for your website can be enforced? Courts have upheld the legality of both click-wrap and browse-wrap agreements. However, courts have a far harder time upholding browse-wrap agreements. This is due to the lack of a definitive sign that the user has been made aware of the existence of such terms as they pertain to their usage of the website. Any time a user engages with an acceptance button, they are conclusively indicating that they have read, understood, and agreed to the conditions.

In all cases where courts have upheld the validity of a browse-wrap agreement, the user had 1) actual or constructive knowledge of the terms, 2) an actual opportunity to review them before proceeding, and 3) an understanding that using the website or taking some action constituted acceptance of the terms.

The question of contract creation arises in various contexts outside the selling of goods. This is usually due to the legally binding nature of membership and subscription agreements, terms of service, etc. The Uniform Commercial Code (UCC) contains well-established concepts of the common law addressing contract formation, and while it may not be immediately relevant in all circumstances, it is still worth looking into. So, whether a contract is regulated by the common law or by Article 2 (Sales) of the UCC, there must be some indication of agreement between the parties for there to be a contract.

If you or your company wants to make sure your website’s terms are legally binding, you should follow these requirements.

In the first place, give adequate warning!

A major factor in determining enforceability under contract law principles is the timing and manner of any notice given. Any use rules or sales policies posted on a website must be brought to the attention of visitors in some way, either explicitly or implicitly. Constructive notice implies that you are presumed to be familiar with the terms since they are readily accessible on the site. Although providing this notification without a click-wrap agreement has been accepted by the courts in many cases, you should still use extreme caution.

For instance, a court had to decide whether or not the Ticketmaster website’s terms and conditions were legally enforceable on site users in the 2003 case Ticketmaster Corp., et al. v. Tickets.Com, Inc. The Court ruled that the terms and conditions were not enforceable since they did not require users to actively confirm their acceptance by clicking a “I Agree” button before accessing the site. If you don’t want to employ a click-wrap agreement, you should at least make it clear to the ordinary user that these terms apply to their usage of the service.

The lesson here is that it is not sufficient notice to bury a seemingly benign link towards the bottom of your homepage, where visitors will have to scroll down to locate it (and may not see the link). In (Specht v. Netscape Communications, Corp. (2002). The typical website visitor shouldn’t miss the notice, so make it big and bold. Visitors to your site shouldn’t have to “stumble across” a link to your disclaimer or other legal notices.

According to the decisions of a few different courts, you are permitted to inform your consumers that their purchase of your items constitutes their acceptance of the terms and conditions detailed on a different page that may be reached via a different link. If it is made obvious during the ordering process that the customer is consenting to these conditions by purchasing the item, then they are bound even if they do not click a “I Accept” button (Dewayne Hubbert v. Dell Corp., 2005). Since the buyer requires a reasonable chance to study the conditions of sale before concluding any transaction, this notice cannot arrive after they have ordered.

Having conspicuous wording on the homepage (and each individual web page) indicating usage of the website indicates acceptance of the website terms and conditions has been affirmed by the courts in several cases. Cairo, Inc. v. CrossMedia Services) (2005).

Courts that have sustained this practise have done so only when the notification wording is prominently displayed. That is to say, the notification shouldn’t be buried below the fold for the site’s visitors (link). In addition, the warning should be large and bold to draw attention to itself. A link that your visitors won’t notice unless they actively seek it out, like a hidden button, is useless. As your visitors may not always start with your homepage, it is necessary to include the disclaimer on all of your site’s pages. If you want people to be allowed to explore your site without being forced to accept the terms before entering or using it, then a click wrap agreement is not the right choice for your website’s user agreement.

Techniques that Work:

Generally speaking, there are just a few standard options for giving users the appropriate notice of any online agreement or website terms:

In order to ensure that all users can easily access the terms of service, many websites opt to include notice language and a link to the terms in a prominent location on each page of the site.

Some websites have a special “splash page” users must go through before entering, while others utilise a pop-up window on the main page to display the real terms and conditions, and then refuse to allow users to go unless they explicitly agree to them;

In order to use or access any substantial part of the site, visitors to certain websites are required to register (or subscribe) and provide notification throughout this procedure and accept the conditions. When deciding whether a website visitor has “accepted” a contract, the courts appear to support the practise of preventing access to the site until an affirmative action has been taken by the visitor;

Lastly, throughout the order process, many websites will inform you that certain selling conditions apply to your purchase (but before the actual order is placed). Websites like this typically declare that buying something from them indicates agreement of the website’s terms of sale and conditions of usage.

2 – Get the Right Approval!

If the user is aware that by using the site, they are consenting to the terms and conditions, then that usage of the site or completion of the transaction process might constitute acceptance. When one uses a cruise ship ticket, they are committing to the location specified on the back of the ticket. (Shute v. Carnival Cruise Lines, 1991). The “shrinkwrap” cases uphold the legality of the terms and conditions displayed on the packaging. It’s a well-established notion that an offer can be accepted without the use of any specific terms, and that a contract is formed when an action is made that is related to the offer. Case Law Cited: (Binder v. Aetna Life Ins. Co. (1999); Penn Sec. Life Ins. Co. v. Rising)

Nonetheless, I recommend always use a click-wrap style agreement. I’ve always thought it was best practise to require consumers to take an active step on a website before accepting the terms of service. Every instance I’ve looked at where a judge ruled on enforceability boiled down to a question of notice and consent. The information you present in court to prove notice may be interpreted in different ways. Why take the risk that a judge would rule that your website visitors lacked enough notice or informed assent to the terms and conditions of your website? When a user agrees to the terms of a click-wrap agreement, they are indicating that they have read and understand the agreement and agree to be bound by its provisions. It’s possible that some site visitors won’t agree to the terms and conditions, but they’ll still look around your site.

If your terms of service or conditions of sale are shown to users in a click wrap style, they must be accepted before users may access the website (or the relevant parts of the website) or submit an order. Please inform your clients that the Terms of Sale govern their transaction if you are using a browse-wrap user agreement. Many courts have upheld the practise of directing consumers to a separate website detailing the conditions before they complete a purchase, as previously indicated. If the terms are located on a different page, the link to that page should be displayed either immediately to the left of the “I Accept” button, or just above it. The transaction has already begun, so concerns about exchange rates are likely moot at this time.

The third rule is to abide by the recommendations of the American Bar Association.

The American Bar Association’s Committee on Cyberspace Law has laid forth a series of procedures that many Internet attorneys believe you should adhere to. The American Bar Association established this cyberspace law committee in order to investigate the legal binding of electronic contracts. They proposed guidelines for how legally binding online agreements should be written. This summary is grounded in well-established principles and precedents in the field of contract law. These rules are what you should stick to. After all, the law is determined by lawyers, and the American Bar Association (ABA) is the preeminent professional association for attorneys. These suggestions are from the source itself.


The American Bar Association recommends four fundamental guidelines for websites to follow in order to create agreements that are enforceable in law:

The user must be made aware of the existence of the proposed terms, given a sufficient amount of time to evaluate them, informed that performing a certain voluntary action will constitute the user’s acceptance to those terms, and then the user must actually take that action.

As I have already mentioned, the essential issue is giving enough notice of the existence of the proposed terms. Applying this approach, you may decide if the terms and conditions are clear enough for a reasonable user to enter into the agreement knowing that they exist. According to the ABA Committee, this should be accomplished by making the conditions readily apparent before agreement is reached. After a transaction has been accepted, it is inappropriate to display further conditions on the page or in a subsequent email.

Each user must be given a “meaningful chance” to review the agreement. In short, customers need to be given a chance to read the conditions before using the site, buying the goods, etc. As long as you give them the chance, it’s up to the user to read the T&Cs. The Committee strongly recommended against having users open new tabs or windows in order to read the terms and conditions. This is because these new tabs can be prevented from opening for anyone who has a pop-up blocker installed on their computer.

The Committee has mandated that users must take affirmative steps beyond what would be required of them in order to constitute a “implied” approval of the conditions (such as using the buttons on their browser to navigate to the “next” page of your web site). This again calls for a “I Agree” or “I Accept” button to be presented to your users.


Keep records of all the different versions of your website’s terms and conditions (or the terms and conditions of any other website agreement). At some time, you or your company may need to demonstrate acceptance of a digitally signed agreement. Keep in mind that you may decide to change the terms and conditions that appear on your website at some time. Which is why it’s important to save copies of all the terms and conditions you use. Providing evidence of the existence of previously agreed upon terms and conditions may be necessary.


  1. Inform Us of Changes!


The terms and conditions of many websites are subject to change at any time. The visitor is advised to check back periodically, and that they are still bound by any modifications. However, under normal contract principles, the terms and conditions cannot be modified without prior notice and the other party’s approval.

A subscriber to Talk America’s long distance service was found not to be bound by changes to the subscriber agreement made by Talk America in a case that addressed this issue in the context of electronic commerce. This was because it updated its website without asking for or giving notice to the complainant (Douglas v. Talk America Inc., et al). Talk America updated its standard contract and made it available on the company online, but the company did not contact Douglas directly to inform him of the changes. The ruling said that “No one is required to keep tabs on a contract to see if the other party has made any changes to the terms over time. In fact, a party cannot alter a contract’s terms without the approval of the other party.”

The court noted that unless a new contract is agreed by both parties, it remains only an offer and has no legal effect. As a general rule, an offer cannot be accepted until the other person is aware of it. According to the court’s reasoning in Douglas, “a party would not know when to examine the website for prospective modifications to the contract terms without being alerted that the contract has been amended and how.” This is not to say that you can’t ever change the terms of your website contracts. However, changes are only binding if there is an offer, acceptance, and consideration. It’s important to give them advance warning of any alterations and to get their sign-off on them in some way. There are many Website Development  Agency in USA with good web developers and designers who are skilled and professional  to develop custom web application.


Are unilateral changes to the terms of a website agreement possible with prior consent?


The pre-existing duty rule is a notion of common law that serves as additional barrier against unilateral adjustments. According to this principle, a promise to carry out a responsibility that already exists, such as a contractual obligation, is not sufficient consideration. To be obligated to any additional terms, the party must essentially obtain some new advantage. No fresh advantages may be derived from obligations that have always existed. Since an agreement amending a contract under Article 2-209(1) of the UCC requires no compensation to be binding, this theory does not apply under the UCC for contracts it covers. Nonetheless, it is nonetheless binding under the same common law rules that govern other contracts in many jurisdictions.

The lesson here is that before making any changes to your website agreements, you should consult with an Internet attorney to determine how to draught the required notice and appropriate consideration. Common forms of compensation include granting the non-agreeing party the option to terminate the contract. Regarding advance warning, I propose that visitors be required to accept the revised conditions the next time they log in to membership or subscription websites after the modifications have gone into effect.

  1. Take Precautions

You need to realise that the validity of agreements made on websites has been determined in sufficient cases for us to have a solid concept of the boundaries. An agreement made over a website may or may not be enforceable. Different state courts may reach different conclusions, and websites may develop new forms of notice that have not yet been challenged in court. A case’s merits are determined only by the evidence provided. However, you should take all the necessary steps to increase your chances of success. Taking precautions and according to the advice in this post is the best course of action.