Specialist in connections between sports, geopolitics and economics, search Simon Chadwick received her doctorate in Sports Sponsorship from the University of Leeds, England, and from Skema Business School in Paris.

Pourquoi le Qatar mise-t-il énormément sur le sport?

C’est parfois difficile pour nous, Européens et Nord-Américains, de comprendre le rôle très puissant que le sport joue dans la conscience populaire du monde. For example, the French football player Zidane became a symbol in the world. The Qataris, considering PSG, the Premiere League of football, the NBA, realize that there is power that sport exercises, and it can be used for other purposes. There is then a political objective: example with the United Kingdom that serves the Premiere league across the world for…