“Start-up on the top of Silicon Valley this 25 days ago”, “start on the last decade of the history of technology” … Authentic key formulas to describe a success story as the only American site to produce: celle d’Uber. In 15 years, the platform is impressed as a carrier of transport and considerably evolves us and costs, to the point that we can understand the choice of society.

Damien Fleurette s penche sur cette réussite commerciale aux conséquences sociales énormes: «On voulait compprendre comment ils ont réussi cette croissance fulgurante, quelles ont été leurs méthodes pour seuréussir a»? “

“The Loop of Silicon Valley”

Si Uber n’aurait jamais pu exister sans l’iPhone et son Apple Store permettant le developpement des applications mobiles, la start-up n’aurait sans doute jamais autant prospere and aussi rapidement sans l’ambition devorante de son cofondateur :.

As well as other start-ups in Silicon Valley, Uber has the cult of the founder of a genius who has developed a luminous idea. In this case, a duo of founders: Travis Kalanick and Garrett Camp auraient eu, selon la legende, l’idée de pouvoir commander un chauffeur directement sur son smartphone alors qu’ils ne parvenaient pas trouver un taxi dans les rues un taxi dans, le soir de la Saint-Sylvestre en 2008. «Je vis dans le futur, j’apppue sur un bouton, une voiture apparaît et je suis le boss», rézumé Trevisa Kalanika lors de la soirée de lancement.

Super-levée de fonds et ambiance de bro club au bureau … Are there any methods in the script of a Scorsese film? “This is the loophole of Silicon Valley: an ambitious extremist, an extreme surgeon and a very tropic of people who want to take care of them, to use methods that are limited. This is a story that takes into account the derivatives of Silicon Valley, not only the confidence of a founder, ”said Damien Fleurette.

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“Jusqu’où ira Uber?” dance The world in the facedocumented by Maximal Productions (Groupe Mediawan) and realized by Damien Fleret, May 8 at 8:55 pm in France 5.

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